Google Ads for Australian dental clinics
More implant and Invisalign patients from the ad spend you already have.
I spent six years managing Google Ads for dental clinics in the US. I know where clinic campaigns leak money, and I check every ad and landing page against Australia's AHPRA advertising guidelines.
The free audit covers
- 01Where your ads send people, and whether they can book from there
- 02Search terms you're paying for that will never become patients
- 03Ad copy and landing page wording that may breach AHPRA rules
- 04Whether your tracking counts real bookings and calls
Recorded video, about five minutes. No call required.
Where dental campaigns usually lose patients
Most clinic accounts don't need a bigger budget. They need the clicks they already pay for to turn into bookings.
Ads that land on the homepage
Someone searching for implants lands on a page about check-ups. They have to hunt for pricing and booking, and many leave.
Paying for the wrong searches
Broad keywords pull in job seekers, students and people looking for free clinics. Each click costs the same as a real patient.
Advertising that risks AHPRA trouble
Testimonials, "best dentist" claims and outcome guarantees are restricted in health advertising. Generic agencies often miss this.
Tracking that counts the wrong thing
If page views count as conversions, Google optimises for page views. Real bookings and calls need to be measured properly.
What I do for clinics
Google Ads, done by a specialist who has worked inside dental marketing. No junior account managers, no handoffs.
Campaign build or rebuild
Search campaigns structured by treatment: implants, Invisalign, emergency, general, each with its own ads and landing page.
Ongoing management
Weekly search-term cleanup, bid and budget adjustments, and ad testing.
Conversion tracking
GA4 and Google Tag Manager set up to track bookings, calls and form enquiries, so you know what each patient costs.
AHPRA-aware copy
Ads and landing page recommendations written to persuade without breaching health advertising rules.
Landing page advice
Specific changes for your treatment pages: pricing and finance info, booking buttons, mobile speed.
Plain-English reporting
A monthly summary of spend, enquiries and cost per enquiry, with what changed and why.
A recent result
Return on ad spend (ROAS)
From losing money to an 8x return
An eCommerce account was spending $1 to make 50 cents back. After restructuring campaigns, cleaning up search terms and fixing conversion tracking, it returned $8 for every $1 spent.
This one is eCommerce, not dental. The same fundamentals, tracking the right outcome and cutting wasted clicks, apply to clinic accounts.
How it works
Free video audit
I review your ads and treatment pages and send a short recorded walkthrough of what I'd change.
A clear plan
If it makes sense to work together, you get a written plan with priorities, budget and what to expect in the first 90 days.
Build, launch, improve
I fix tracking first, then rebuild or refine campaigns, and report monthly on enquiries and cost per enquiry.
Budget calculator
What does your ad budget buy?
Pick a treatment and a monthly ad budget to see roughly how many people your ads could reach and how many would click through.
At this budget, campaigns collect data slowly, so it takes longer to learn which searches bring in patients. I'll walk you through what to expect.
Estimates only, based on a typical cost per click of $8–$16 for dental implant searches and a 4–8% click-through rate. Actual costs depend on your suburb, competitors and ad quality. Patient bookings depend on your website and follow-up, which we'll cover in your audit.
About
Hi, I'm Michael Paningbatan.
I've managed Google Ads for ten years, including six years at a dental marketing agency managing campaigns for clinics in the US. The fundamentals of getting patients to book are the same in Australia; the advertising rules are different, and I work to Australia's.
I started Apex Frontline Solutions to work directly with a small number of clinics. You deal with me, the person doing the work, not a sales team and a rotating account manager.
I work remotely with clinics across Australia, on Australian business hours.
Common questions
Is the audit really free?
Yes. It's a recorded video with specific fixes you can act on yourself, whether or not you hire me.
What does management cost?
Management starts from AUD $1,200 a month, depending on the number of locations and campaigns. You choose your ad budget and pay it directly to Google. Use the budget calculator to see what different budgets buy.
Is there a lock-in contract?
No. It's month to month, and you can stop with 30 days' notice. I do recommend giving it at least three months. Month one is setup and fixing tracking, month two is testing ads and cutting wasted searches, and by month three there's enough booking data to judge what's working. If the results aren't worth it after that, you shouldn't be stuck paying for them.
Who owns the Google Ads account?
You do. I work inside your account with manager access, so all data stays with your clinic if we stop working together.
Do you work with clinics near me?
No. I take one clinic per local area, so I'm never bidding against you on behalf of a competitor. That holds for as long as you're a client.
Get your free video audit
Tell me your clinic's website. I'll send a recorded walkthrough within 3 business days.